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METHODOLOGY

Meet our working methods.
DOOR TO DOOR

 

Probabilistic or ramdomic with sociodemographic profile pre-established with quotas according to the target audience.

 

 

INTERCEPT

 

Interviews done in places with huge flow of people and pre-selected people according to the sociodemographic profile of the interviewed.

 

CENTRAL LOCATION

 

Interviews in meeting rooms and appropriate locals to recieve and perform the Pencil and Paper (paper questionaires) and CAPI (using laptops) methods. These interviews are done with previous recruitment or by interception and are very indicated for Product Tests - that require kitchens, appliances - and for Advertisement and Concept Tests.

 

New Vision Research also has available vans to take the team according to the necessity of any project.

 

CATI

 

Using automated Service Points with a high qualified team to deal with different target audiences. We offer remote monitoring which allows our clients (if they need) to access and follow the course of the interviews from their own office. They can also hear in real time each of our professionals during the process and access records of the conversations to enrich even more their studies.

 

SCHEDULED

 

Available for B2B, B2C, from the office or from home with paper or eletronic questionaires.

 

ON-LINE

 

Done by internet with wide mailing of professionals and legal entities, either pre-recruited or by invitations. In this case we offer prizes as stimulus for people who participate.

 

IN STORE

 

Done by the Mystery Shopper method for simulated or effective shoppings and by interviewers with pre scheduled interviews in any business place, either with sales team, purchasing department, managers or owners.

 

PRODUCTS CLINIC

 

In event spaces, clubs, hotels or appropriated rooms for each kind of product.